How do you market your jobs?

On the way into work today I saw someone wearing a Yellow chicken suit in front of a Red Lobster restaurant.  In and of itself that isn’t much for news, however I almost went off the road when I saw the sign they were holding:

Top Frederick (as in Frederick, Maryland, USA) company looking for Senior Programmer …

I really, really wish I carried a camera in my car. How Senior is the person they are looking for I wonder? Senior in High School? I have a sense of humor, and this company was probably trying to appear casual and cool, but this just seems strange to me.

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